Project Overview
Marketrix is currently executing a large-scale Seller Acquisition and Marketplace Onboarding Campaign for Sukuura, a fast-growing online marketplace that connects buyers and sellers through a digital commerce platform.
The objective of the campaign is to recruit and onboard verified business owners, retailers, wholesalers, manufacturers, and service providers onto the Sukuura platform while increasing awareness of the marketplace across strategic commercial locations in Lagos State.
To achieve this, Marketrix has deployed trained Field Marketing Representatives and Remote Field Marketers who educate business owners about the platform, assist with seller registration, and support product listing to drive marketplace growth.
Our Scope of Work
Marketrix is responsible for:
- Recruitment of Field Marketing Representatives.
- Recruitment of Remote Field Marketers.
- Field Agent Training and Onboarding.
- Deployment and Territory Management.
- Seller Acquisition Campaigns.
- Marketplace Seller Registration.
- Product Listing Support.
- Business Development and Customer Engagement.
- Performance Monitoring.
- Field Supervision.
- Daily and Weekly Performance Reporting.
- Campaign Management and Operational Coordination.
Campaign Coverage
The campaign currently covers strategic commercial areas within Lagos State, with dedicated teams deployed across selected Local Government Areas to engage businesses within their assigned territories.
Each Field Marketer is responsible for building relationships with business owners, introducing the Sukuura platform, assisting sellers through the registration process, and encouraging product uploads to the marketplace.
Technology-Driven Performance Tracking
To ensure transparency and accountability, every Field Marketer is assigned a unique Referral Code linked to the Sukuura Agency Tracking Platform.
This system enables:
- Real-time monitoring of seller registrations.
- Tracking of product uploads.
- Performance measurement by Field Marketer.
- Supervisor performance monitoring.
- Daily activity reporting.
- Campaign analytics and reporting.
This technology-driven approach allows Marketrix and the client to accurately monitor field performance and measure campaign effectiveness.
Project Highlights
- Recruitment and deployment of dedicated Field Marketing teams.
- Remote and physical seller acquisition strategy.
- Territory-based market coverage.
- Technology-enabled performance tracking.
- Structured field supervision and reporting.
- Business owner education and marketplace awareness.
- Seller onboarding and product listing support.
- Scalable field marketing model for marketplace growth.
Outcome
The Sukuura Marketplace Campaign demonstrates Marketrix’s capability to design, deploy, and manage performance-driven customer acquisition programs for digital platforms.
By combining trained field personnel, remote marketing teams, structured supervision, and technology-enabled tracking, Marketrix is helping Sukuura expand its seller network, increase marketplace adoption, and build a sustainable customer acquisition system capable of scaling across multiple locations.