Project Overview
Marketrix was engaged to support the Solar Africa Campaign through a strategic outdoor awareness and grassroots marketing initiative aimed at increasing public awareness of renewable energy solutions across selected communities in Nigeria.
The campaign focused on deploying trained field teams to strategically paste campaign posters in high-traffic commercial locations, markets, transport hubs, educational institutions, and residential communities to maximize brand visibility and public engagement.
Working across multiple states, Marketrix coordinated field operations to ensure effective campaign execution while maintaining compliance with approved deployment plans and local guidelines.
Our Scope of Work
Marketrix was responsible for:
- Recruitment and deployment of field teams.
- Poster distribution and strategic placement.
- Community awareness campaigns.
- Route planning and deployment logistics.
- Identification of high-traffic advertising locations.
- Field supervision and quality control.
- Daily monitoring and reporting.
- Photo documentation of completed installations.
- Campaign progress tracking.
- Operational coordination across multiple locations.
Deployment Areas
The campaign covered strategic communities and commercial hubs across selected states, including:
- Lagos State
- Oyo State
- Ogun State
- Cross River State
- Abia State
Our field teams identified and covered markets, major roads, transport terminals, commercial districts, educational institutions, and densely populated residential areas to maximize campaign visibility.
Project Highlights
- Successfully coordinated multi-state field operations.
- Deployed trained personnel to targeted locations.
- Ensured consistent brand visibility across high-traffic areas.
- Implemented structured reporting and photo verification.
- Managed campaign logistics and field supervision.
- Executed grassroots marketing with measurable field coverage.
Outcome
The Solar Africa Campaign demonstrated Marketrix’s capability to execute large-scale outdoor advertising and community awareness campaigns across multiple states simultaneously.
Through effective planning, field coordination, and performance monitoring, Marketrix successfully delivered a structured poster distribution campaign that increased brand visibility and strengthened community awareness for the Solar Africa initiative.