Project Overview
Marketrix successfully executed a field marketing and brand awareness campaign for Countme Chemicals, deploying trained Field Marketing Representatives across strategic commercial locations in Lagos State to drive awareness and onboard businesses onto the Countme Chemicals digital marketplace.
The campaign focused on educating business owners, retailers, wholesalers, and distributors about the benefits of joining the Countme Chemicals platform while assisting them with registration and product listing.
Our Scope of Work
Our team was responsible for:
- Recruitment and deployment of Field Marketing Representatives.
- Market activation and face-to-face business engagement.
- Demonstration of the Countme Chemicals Marketplace.
- Business registration and seller onboarding.
- Product listing support.
- Daily field supervision and monitoring.
- Performance reporting and campaign analytics.
Deployment Locations
The campaign was executed across major commercial hubs in Lagos, including:
- Ojota
- Oshodi
- Ilasa
- Trade Fair
- Alaba International Market
- Mushin
- Mile 12
- Other strategic business districts and industrial clusters.
Project Highlights
- Successfully deployed trained field marketers to multiple locations simultaneously.
- Engaged hundreds of business owners and prospective marketplace sellers.
- Increased awareness of the Countme Chemicals digital marketplace.
- Generated qualified business leads and seller registrations.
- Strengthened the client’s market presence through direct field engagement.
Outcome
The campaign demonstrated Marketrix’s ability to recruit, deploy, supervise, and manage field marketing teams for large-scale customer acquisition and marketplace activation projects. Through structured reporting and professional field coordination, we helped Countme Chemicals increase visibility, connect with potential sellers, and lay the foundation for long-term marketplace growth.